1. Many Factors to Fix When we speak to clients about the variety of factors that go into SEO, they are shocked but begin to understand why it can take so long to see results. No matter what stage your business or website is at, there are a few things that could use some TLC, especially in the eyes of Google. These include better keyword targeting on your titles and content, restructuring the format of your pages, and expanding your link profile, to name a few. Another element many newer companies don’t consider is the age of their domain. Domain Authority (DA) is the amount of trust that Google puts into your domain. If you have a brand new site, it simply takes a while for Google to start trusting you. When a company comes on board with us, we develop a game plan, or a strategic SEO roadmap if you will? After auditing the site, we get a much clearer picture of how long it will take to fix the errors, and move on to the optimization of the individual pages themselves. The scope of this effort varies from website to website. 2. Competition A major factor in why SEO can take so long revolves around what your competition is doing. In most cases, your company’s competitors are actively working on SEO as well. While the extent of their efforts will differ for each company, this means that achieving first-page rankings is going to be a moving target. Think back to those classic high school math problems: A blue car is 5 miles ahead of your car and is traveling at a rate of 60 MPH. How far down the road will you catch the blue car if you are traveling 70 MPH? We need to determine two things: First, how fast is your competition “driving?” Second, how long will it take us to catch up based on the budget you’re allocating to SEO? Unfortunately for us, SEO isn’t as linear as this math problem. Algorithm changes could take place, your competitors may accelerate their SEO efforts, or maybe you produce a tremendous piece of content that helps you accelerate yours. The point is, no matter which way you look at it, the fact that your competitors are likely doing SEO means it will take some time to catch up. 3. Process of Accumulation One of the classic analogies explaining how SEO works is that of getting in shape. If I’m 50 lbs overweight and need to make some changes, how much of an impact will going to the gym for one incredibly challenging workout have? Little to none. On the other hand, if I can set a goal to go to the gym 4-5 times per week, make some simple diet changes, and take it one step at a time, we’ll start seeing results. I won’t lose 50 pounds in 1, 2, or even 10 weeks. However, over the course of a few months, a complete transformation will take place, and it has nothing to do with 1 or 2 huge workouts. It has everything to do with regular, sustainable efforts over the course of a long period of time. We are often asked by companies to do a one-time optimization project for them. While we are happy to do so, our conversations always come with educating and advising the client that a one-time optimization will give them a nice little boost, but it usually isn’t enough to get them to where they want to be. The reason is exactly what we stated above. SEO is truly a process of accumulation. Search engines want to see regular content updates, link acquisition, and on-site optimization. That is how you build their trust and get rewarded with better visibility. This is why monthly SEO services are so crucial to your success. Having an intentional and targeted approach to ensure you are not only doing these things but doing them well will put your company in good faith with Google. Once you have a good foundation built up, it is far easier to see results from a new page addition than it would be in the infancy of a website. 4. Slow & Steady Wins the SEO Race At the end of the day, success in SEO is a slow climb. It takes consistent effort, gradually building up and accumulating momentum over a series of months. However, when you’ve finally built it up and made it to the top the results are more than worthwhile. Your online visibility will have a lasting impact on your business, generating quality leads and growth for months and possibly years to come.
The conception that keyword density is critical to SEO success never seems to go away. Anytime someone brings up “keywords” as an essential element of Search Engine Optimization, people always want to know: “how many do I need?” The keyword question gets asked more than a fast-food worker says, “Would you like fries with that”? Many website owners talk about the keywords like they’re the magic beans of the SEO world. After all, keywords are all it takes for good SEO and ranking your website well for a topic, right? I know what you’re thinking! If I repeat the same word in as many combinations as possible on each page of my website, Google will love me. Well, that’s what measuring keyword density tells you: how many times you’ve repeated yourself. It isn’t an SEO strategy, and it isn’t SEO optimization. Once upon a time, in a far-off land, keyword density was central to search algorithms, but this hasn’t been the way for over a decade. That’s right, a decade! Technology and searchers have both moved beyond that system. The idea of keyword density impacting SEO still exists because it seems simple. If optimization were that easy, everyone would do it, and you wouldn’t need SEO agencies like Ian Turner Digital in Calgary, AB — and let’s face it, not everyone who wants to rank for “keywords” proves capable. Fundamentally, it’s pretty simple. Keywords represent popular topics “cooking.” The more someone searches for information about a topic, the higher the search volume is for those associated keywords. The most basic keyword related to a topic is called a “head term.” Head Term: Cooking When you add modifiers or additional words to a head term, it’s called a keyword phrase. “Keyword phrases” use different modifiers to make topics more specific or complex. They make it more apparent what people are searching for. Keyword Phrase: Mexican Cooking Finally, long-tail keyword phrases reflect how most people use natural language or complete sentences to ask direct questions. These are great for optimizing titles because it shows readers that the content on the page may answer the question they asked. Finally, long-tail keyword phrases reflect how most people use natural language or complete sentences to ask direct questions. These are great for optimizing titles because it shows readers that the content on the page may answer the question they asked. Long-tail keyword Phrase: What Spices are Used in Mexican Cooking? Keyword density is a percentage, measuring how much of a page is made up of a head term, keyword phrase, or long-tail keyword phrase. Knowing this number is about as much use as turning on your car’s AC while driving in winter! There are many tools available on the market offering free service, and they’re user-friendly, well-designed, and easy to use. However, they are a distraction from what matters. The most famous examples are All In One SEO and Yoast, two of the most common SEO plugin tools used on WordPress sites today. Don’t get me wrong, the tools have their place, but I can’t tell you enough how measuring keyword density is not one of them. Keyword Stuffing This is one of the important concepts behind keyword density, and what makes it a problematic metric. If you start mentioning a keyword or phrase more than is natural, contextual, or relevant, it looks and sounds artificial. This is keyword stuffing — literally, stuffing your target term or phrase into a page to increase the density, but without improving the quality of the content or serving readers in any meaningful way. This action is one of the crucial concepts behind keyword density and makes keyword density a problem metric. If you start mentioning a keyword or keyword phrase more than a natural-sounding, contextual, or relevant sentence or phrase, it looks and sounds artificial. Keyword stuffing is what it says, you are jamming or “stuffing” your target term or phrase into a page to increase the keyword density, but it’s not improving the quality of your page content or providing value to visitors in any meaningful way. Keyword Research The idea behind keyword research is to discover topics searchers want to learn about or find answers to questions. Beyond that, it’s a matter of strategy to determine how to use those keywords to create page content. Loading up a spreadsheet full of keywords does nothing to convey what makes a good result; it doesn’t tell you who the people using the keywords are; it doesn’t tell you what searchers want or the words they are using accurately reflect the intent behind them. Many keyword research tools will present information on keyword density combined with more useful metrics like monthly search volumes. Don’t get sucked in: it’s easy for these tools to calculate average keyword density across several pages. They can even generate irrelevant statistics like Minimum Keyword Density or the lowest keyword density in content that ranks on page one of the SERPs. As impressive as it sounds, it’s no more helpful to your SEO strategy than aiming for maximum keyword density. Google Cares About Quality & Quantity Everyone likes to cut corners — and nobody more than professional SEOs. A single calculation that tells you how well you’ve optimized your web page content for a target keyword would be an excellent tool. In reality, real optimization is work. Researching, careful thought, revision, repetition & patience is the key. Don’t hang your entire SEO strategy or your efforts on a single number — especially when that number is keyword density. There are no magic beans for SEO!
SEO experts help drive more organic traffic to your website by improving your search engine ranking. Organic traffic is defined as the traffic coming to your website from a search engine via a non paid advertisement.Prospective buyers are more likely to click on links that appear on the first page of search engine resultsSEO experts are costly, but they offer a high return on investment for their effective strategies Should Your Business Hire an SEO Expert? It’s a highly debated question in the business community & It’s important to remember that not all web designers are SEO experts. SEO is a craft that takes years in the marketing business to perfect. People are more likely to click the first, second or third result in a Google search than any other, and if you’re not on the first page, you’re lost. The top 3 rankings are referred to in the SEO world as the three-pack. According to a study by Ignite Visibility, the first search result gets nearly 45% of all clicks. The first three results combined to get 60% of clicks, and results on the first page get 89%. You’re probably asking yourself, how does one get on that first page? Through good search engine optimization (SEO) practices. The fundamentals of good SEO are relatively easy to grasp, but it takes a lot of experience and expertise to be a master. There are plenty of resources to support your SEO efforts, though, including courses and tools, many of them free. You can also hire an outside expert like Ian Turner Digital. It’s a question that has plagued many business owners. An SEO expert may not seem quite as essential to the ongoing operations of your business as, for example, an accountant or a lawyer, and the consequences of SEO mistakes are not quite as serious as tax or legal mistakes. After all, no one goes to jail for bad SEO practices. Still, plenty of businesses lose revenue because of them. If your SEO needs are beyond what you can teach yourself or manage with beginner-level SEO tools, you may want to tap into outside help. Can You Really Do It Yourself? Budgeting often requires tough decisions. Many of these decisions begin with asking, “Do we really need this?” SEO may be one of the first places you’d think to cut corners. Given enough time, depending on their marketing chops, a business owner can learn to conduct their own SEO at a somewhat functional level. Of course, the time you dedicate has to come from somewhere. Learning good SEO practices will cost you in time, even if it’s not a line item in your marketing budget. The field is constantly shifting, as Google regularly releases new algorithmic shifts that can affect the generally accepted best practices, so there might be much more to it than you thought. As search engines have become more nuanced, they’ve also become harder to fool or game. That means good SEO requires far more than the clever use of keywords. Plus, if you’ve already deprioritized SEO within your budget, you may not make it a high priority as a personal education project either. Thus, deciding to handle SEO yourself can easily morph into not handling it at all. Some businesses don’t necessarily have to worry about SEO. However, if you are an exclusively on-line business or generate the majority of your sales and leads online, you should focus on SEO. Or, if you’re in a crowded field in a populous area, you should consider best SEO practices to help people find you. A better ranking in search results is essentially free advertising.